What lives in this line
Formula families
Three chapters, one line.
Who this is for
Built for the people who ship it.
Ranch & show barns
Working formulas trusted at Quarter Horse, cutting, and reining events.
Vet & tack distributors
Case-pack retail SKUs with dealer pricing and drop-ship programs.
Feed & farm retail
Private-label under your brand, shelf-ready in 5-8 weeks.
Signature formulas
The complete library
15 horse care formulas. Ready to browse.
Every formula in the line — filterable by category, use case, and format. Or send us a brief and we'll narrow it for you.
Facility
30,000 sq ft · Pampa, TX
Reply
Fast, human
Sample lead
5-10 business days
Production lead
4-7 weeks
Library
60+ equine formulas
Channels
Retail · Vet · Ranch · Tack
MOQ, transparent
2,000 units per SKU. Nothing hidden.
Standard MOQ
2,000 units per SKU on library and custom formulas. Sized so a first run actually proves your shelf, not just fills a pilot.
Stock rebrand exception
1,000 units when you're rebranding one of our stock formulas. Same chemistry we already run, your label on the bottle.
Custom chemistry scales from 2,000 units depending on packaging complexity and lead time.
Check if your project fitsNew to horse care? Start here.
You bring the idea. We bring the chemistry, the bottle, and the truck.
- Hire a chemist
- Build a lab
- 12 to 18 months of R&D
- $250k+ minimums
- Find a co-packer
- Source bottles, caps, labels
- Talk to ours
- Walk through ours, 30,000 sq ft
- Hear back from a human, same day
- Pilot runs from 2,000 units (1,000 on stock rebrands)
- Same building, same crew
- We pack the whole thing
Two ways folks come to us
Pick whichever one sounds like you.
Most customers walk in with one of two asks. Same factory in Pampa either way, same chemists, same QC bench. Only thing that changes is whether the formula already exists or we're building it.
On the shelf, soon
"I want a product like A, B, C."
We've got hundreds of formulas already proven on retail shelves. Pick one, send your label, pick a scent. Pilot runs from 2,000 units (1,000 on stock rebrands). Samples in weeks, not next year.
Match me to a formulaBuilt to your spec
"I have a spec, formulate it for me."
Bring a brief, a benchmark to beat, or a sketch on a napkin. Our chemists build to it, documented every step, and the same formula scales from pilot to pallet to a full truck.
Formulate it for meNot sure which one? Pick either. We'll sort it out when we write you back.
How we work
How a horse care line gets built.
Tell us what you want made
One sentence does it. "Like brand A," "like product B," or something we've never seen. You don't need to talk like a chemist.
We match it or build it
Same day, a chemist or account lead writes you back, with a formula off our shelf or a plan to build one to your spec.
Try the sample
We ship a sample to your door. Smell it. Test it. Hand it around the office. We tweak until you nod.
Lock the pack
Bottle, cap, label, scent, dilution. Your brand on it, our crew packing it. We carry the whole bill of materials.
We bottle it, we truck it
Pilot lot or full pallet, made in Pampa, Texas. Paperwork in the box, freight headed to your dock.
Tell us what you want made
One sentence does it. "Like brand A," "like product B," or something we've never seen. You don't need to talk like a chemist.
We match it or build it
Same day, a chemist or account lead writes you back, with a formula off our shelf or a plan to build one to your spec.
Try the sample
We ship a sample to your door. Smell it. Test it. Hand it around the office. We tweak until you nod.
Lock the pack
Bottle, cap, label, scent, dilution. Your brand on it, our crew packing it. We carry the whole bill of materials.
We bottle it, we truck it
Pilot lot or full pallet, made in Pampa, Texas. Paperwork in the box, freight headed to your dock.
Example launches
What a horse care launch can look like.
Representative examples based on programs we run. Your line will be scoped to your spec.
Representative example
Tack-shop chain
Ordered: Shampoo, conditioner, fly spray. 32 oz trigger.
Timeline: Library match in 1 week. Pallet in 5.
Representative example
Regional ranch brand
Ordered: 5 SKUs across bath, coat, hoof. Custom scent.
Timeline: Sample round in 3 weeks. Production in 6.
Representative example
Vet-clinic line
Ordered: 2 SKUs, gentle wash and medicated rinse.
Timeline: Pilot from 2,000 units (1,000 on stock rebrands) in 4 weeks.
Why operators pick SaraWest
60+ shelf-tested formulas
Equine library refined since 1985 - shampoos, conditioners, fly sprays, hoof and tack care.
Equine-safe surfactants
Mild, biodegradable surfactants and pH-balanced systems built for sensitive horse skin.
Transparent 2,000-unit MOQ
Standard MOQ 2,000 units per SKU (1,000 on stock rebrands). Production scales to pallet and truckload.
Made in USA
Hand-mixed, filled, capped, labeled, and palletized in our Pampa, TX facility.
Signature formula families
Daily Bath & Body
Shampoos · conditioners · spray-and-go
Color-safe shampoos, deep conditioners, sheen sprays, and detangling formulas tuned for show, ranch, and daily wash bays.
Coat & Show
Whitening · brightening · finish
Whitening shampoos, color-enhancing rinses, and high-shine finish sprays for show prep and presentation classes.
Hoof, Fly & Tack
Protect the working horse
Hoof conditioners and dressings, fly sprays, leather tack soaps, and saddle conditioners formulated together as a working line.
Three ways to work with us
Packaging formats
US fill formats, every formula.
Packaging shown is example - bottles, caps, labels, and dilution rates are fully customizable for your brand.
Compliance & documentation
Docs ship with every batch.
- SDS on request
- TDS on request
- Batch records
Frequently asked